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Sacred Gold to open West End store

Shaftesbury has announced that Sacred Gold will open a store on London’s Berwick Street this March. The shop will be the company’s first stand-alone store and… View Article

FASHION

Sacred Gold to open West End store

Shaftesbury has announced that Sacred Gold will open a store on London’s Berwick Street this March.

The shop will be the company’s first stand-alone store and studio in the West End.

Spanning two floors over 700 square feet, the shop will act as a showcase for the brand’s premium body jewellery collection including Europe’s largest collection of BVLA products. There will also be a basement piercing studio.

Speaking on behalf of Sacred Gold, Guy Saar said: “It has always been a dream of mine to bring our unique experience to jewellery and piercing lovers in the heart of Soho. Our aim is to introduce a new energy to the London piercing scene and redefine customer experience with our signature luxury approach and aesthetic.”

Other retail brand’s with stores on Berwick Street include the likes of Oliver Spencer, Sandqvist, Universal Works, Footpatrol and Bleach.

Samantha Bain-Mollison, head of retail at Shaftesbury, said: “Sacred Gold is an exciting addition to Berwick Street and our growing Soho retail portfolio. Customer experience is key – we look for creative brands who offer something different to our visitors and Sacred Gold will be a unique draw to the area.”

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