ROX to join line-up at Liverpool ONE
Luxury jeweller ROX is set to open a 1,600 square foot boutique at Liverpool ONE.
Due to open in time for Christmas, the shop will be situated on Peter’s Lane and offer a custom range of diamond jewellery, silver items and luxury goods.
Rox was founded in 2002 by Grant Mitchell and Kryon Keogh and is known for its memorable ‘Diamonds & Thrills’ in-store experience.
The Graven design agency has been commissioned to lead the store design. This will match the look and feel of existing ROX stores, with an emphasis on high specification fixtures and finishes and a contemporary layout. The agency has recently completed work on the executive and boardroom lounges at Anfield Stadium.
The Liverpool store will include an exclusive private shopping lounge known as the “Thrill Room” that will be fitted out with its own Moët & Chandon champagne bar and a luxurious shopping salon.
Keogh said: said: “Liverpool has always been part of our expansion plans and we waited until we found the right location. Peter’s Lane at Liverpool ONE is the perfect home for ROX – cutting edge, vibrant and stylish, and we are confident ROX will be a welcome addition to the already exciting retail line-up.”
ROX’s other stores are situated in Glasgow, Edinburgh, Aberdeen, Newcastle and Leeds.
News of the opening has coincided with both Urban Outfitters and Flannels renewing their leases at Liverpool ONE.
Alison Clegg, director of asset management at Grosvenor Europe, added: “We know that, increasingly, our customers are looking for unique shopping concepts and unrivalled retail experiences, which is why we are thrilled to have ROX join Liverpool ONE. It’s great to be a part of the success story of such an exciting independent retailer, and the boutique will seamlessly complement the high-end hub that is Peter’s Lane.”
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