RRL chooses Carnaby for first UK store
RRL, the US sub-brand of Ralph Lauren, has opened its first standalone store in the UK in London’s Carnaby shopping district.
The 634 square foot store at 6 Newburgh Street will sell the brand’s ranges of selvedge denim, vintage apparel, accessories and utility-inspired garments.
The shop features a rustic décor with period antique fixtures to complement the unit and location.
Samantha Bain-Mollison, head of retail at Shaftesbury, said: “We are thrilled to welcome RRL to Carnaby. As part of a timeless American brand, it is the perfect fit for the Newburgh Quarter, which we are proud to be home to a unique mix of premium, independent and one-off brands.”
Other brands to sign up recently to Carnaby include fashion brands Samsøe & Samsøe and ba&sh.
