THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
River Island to launch new womenswear brand

River Island is launching a new womenswear brand called Harpenne as the company looks to fill a gap in the market for clothing aimed at an… View Article

FASHION RETAIL NEWS UK

River Island to launch new womenswear brand

River Island is launching a new womenswear brand called Harpenne as the company looks to fill a gap in the market for clothing aimed at an older age group.

The company said the collection has been created for a customer group that has mainly been ignored on the high street.

Due to launch in September, the autumn/winter collection includes items designed to suit all body shapes. River Island said the clothing also features unique prints and colours that flatter all skin tones.

Fiona Lambert, managing director of business development at River Island, said: “Harpenne was created after noticing a huge gap in the market, we want to give the forgotten customer a voice. The pieces within the collection are inspired by culture and individuality. Aimed at women with attitude, Harpenne wants to revolutionise the retail offering so all women can embrace their sense of style and feel confident, no matter what their age.”

Spanning 120 pieces and ethically sourced, the  collection will see  new items being added on a weekly basis including some limited-edition lines.

Dresses will retail between £60 and £100 and tops between £25 and £80.

 

 

Subscribe For Retail News