Realbuzz chooses Seven Dials for first West End store
The Realbuzz sportswear brand is to open a concept store at London’s Seven Dials as part of its expansion plans.
The 3,000 square foot shop, which will be its first in London’s West End, will feature interactive screens, in-store health and fitness classes and educational ‘zones’ as the brand looks to enhance the customer experience.
The shop will open in April.
Paul Eaton, chief marketing officer at Realbuzz, said: “Making an entrance to the London market is an important next step for us and we’re very excited to be creating a concept store in Seven Dials. Its reputation and high footfall, which is sustained well into the evening, attracted us to this location and will provide great exposure and visibility for our brand – and our brand partners – in the heart of London’s West End. “
In the last six months, Seven Dials has welcomed SONOS’ first UK store and Ellesse’s European flagship.
Sam Bain-Mollison, head of retail at Shaftesbury, said: “Realbuzz is an exciting brand for Seven Dials and we are thrilled they have selected Neal Street to launch their London store. Located alongside Ellesse, Nixon, Urban Outfitters and Vans, Realbuzz creates a set of complementary brands for Seven Dials’ visitors especially focused on this trend.”
