Quiz reopens Westfield Stratford store as digital flagship
Quiz, the women’s fast fashion brand, has reopened its Westfield Stratford City store as a new digital flagship following a refurbishment.
The 2,400 square foot shop includes the retailer’s first in-store digital kiosk which will allow customers to browse and purchase the entire collection online irrespective of whether the product is in stock in the store.
Omar Aziz, retail operations director at Quiz, said: “Just like our clothes, this store is designed to stand out. Our products are designed to make women feel glamorous, so we want our store experience to reflect this by making our customers feel special and to leave them with a lasting impression.”
The store also features a high-level scatter wall showing social media content, campaign videos and photography from Quiz photoshoots.
Aziz added: “Social is huge for us so we are delighted to be able to incorporate this into our physical stores via the scatter wall. By bringing the latest technology in store, we can showcase our wider offering and bring the Quiz brand to life.”
