THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
PUMA introduces augmented reality shoe

Sportswear brand PUMA has launched an augmented reality shoe called the LQD CELL Origin AR that allows users to play interactive games and bring the shoe… View Article

FASHION

PUMA introduces augmented reality shoe

Sportswear brand PUMA has launched an augmented reality shoe called the LQD CELL Origin AR that allows users to play interactive games and bring the shoe to life with an app.

By downloading the PUMA LQD CELL app, users can scan the futuristic-looking silhouette to get filters and add fun effects to pictures and videos of the shoe. The app also features “LQDASH”, an augmented reality running game.

The shoe is the first in a line of footwear items using the brand new LQD CELL technology which offers superior cushioning by evolving PUMA’s classic CELL technology to make it more compact and malleable.

The brand has made a limited release of the LQD CELL Origin AR available on its website and through selected retailers worldwide.

Other products featuring the LQD CELL technology will be available throughout the summer and will also appear in high-performance training shoes this autumn.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News