Pink appoints Matthew Goode as brand ambassador
The Pink shirtmaker has appointed actor Matthew Goode as its brand ambassador.
Best known for his roles in The Crown and Downton Abbey, Emmy nominated Goode will be the face of Pink’s ready-to-wear collection and bespoke service. He will also feature in Pink’s upcoming campaigns.
The first campaign, ‘A Life in the Pink’, features Goode dressed in Pink’s new autumn/winter range. It includes a humorous short film which aims to showcase the quality of Pink’s products.
Pink is currently undergoing a transformation under the leadership of recently appointed president and chief executive Christopher Zanardi-Landi. The LVMH owned company has launched new collections and opened a bespoke workshop in London’s Vauxhall.
Commenting on the partnership with Goode, Zanardi-Landi said: “Matthew embodies not only the Englishness of Pink and the sharpness of our cut, but also the sense of humour that’s deep in our veins. His style, class and very importantly, his humour, underline the long-term vision of the brand.”
