Pineapple relocates store within Covent Garden district
Pineapple has relocated its UK flagship store within the Covent Garden shopping district to a more prominent position at 8 Mercer Walk, which is part of The Mercer’s Company estate.
Now situated directly opposite Pineapple Dance Studio, the 700 square foot store stocks the clothing and dancewear brand’s lines for women and girls.
The company was founded by owner and chief executive Debbie Moore in 1979 and its home has always been in the Covent Garden district.
Moore said: “Our location means a great deal to me as it is embedded in the heritage of the Pineapple brand. Therefore, staying in this area was an obvious choice, especially since Covent Garden is the centre of dance in London, and has grown to be such a thriving retail destination over the last forty years. We are thoroughly excited to welcome visitors to our new store on Mercer Walk.”
As part of the move, Pineapple has revealed it will focus on investing and improving its digital engagement strategy.
Other brands due to take space within the Mercer’s Estate include Van and Boots. Spanning 28,000 square feet, the Boots store will be in the brand’s ‘store of the future’ format with a premium cosmetics hall on the ground floor. Both shops willl open this summer.
Simon Taylor, property director at The Mercers’ Company, said: “Over the years, Covent Garden has transformed as a destination and Pineapple’s following has played great tribute in evolving the area as a prime retail destination. The brand’s heritage is rooted within the arts industry and continues to be is a significant footfall driver for the estate.”
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