THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
M&S expands activewear range to include kidswear and menswear

M&S is expanding its Goodmove activewear range to include both kidswear and menswear as it looks to increase the amount of casualwear it sells. The retailer… View Article

FASHION

M&S expands activewear range to include kidswear and menswear

M&S is expanding its Goodmove activewear range to include both kidswear and menswear as it looks to increase the amount of casualwear it sells.

The retailer is also looking to benefit from an accelerated shift towards people wearing activewear as everyday clothing during the Covid-19 pandemic.

The Goodmove range launched at the start of 2020  and has been popular with women looking to work out in style. In a recent survey, M&S found that one in four customers had bought its activewear in the past year and that sales of the items on M&S.com rose by  over 200% from March to September.

Jill Stanton, M&S’s womenswear and kidswear director, said: “2020 has cemented activewear as a staple in our wardrobes—we’ve worn it not just to workout but to work as well. By expanding Goodmove into mens and kids we want to continue to drive growth through a stylish and relevant product offer. Fabric quality & innovation remain at the heart of the range—from quick-dry fabrics to blackout leggings—which is part of what makes it such great value.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >