Morphe opens first store in North West
US beauty retailer Morphe Cosmetics has opened its first store in the North West on Liverpool ONE’s Paradise Street.
Spanning 3,000 square feet, the shop is the brand’s second branch outside of London and stocks its full range of professional grade make-up and brushes.
Mark Spillman, Morphe geeneral manager for EMEA, said: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
Alison Clegg, director of asset management at Grosvenor Europe, added: “Trading amongst international retailers POLO Ralph Lauren, Armani Exchange, COS and Arket, the brand will add another dimension to the appealing mix of beauty and fashion brands all selecting Liverpool ONE for prominent flagship stores.”
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