Mango opens first store in India
Spanish fashion brand Mango has opened its first bricks-and-mortar store in India.
The Delhi store at Select Citywalk has been opened in conjunction with Mango’s business partner Myntra, which already looks after its online business in India.
A second store will launch at Mumbai’s Phoenix Mall next month and will be followed by three more openings before the end of the year.
The company said all Mango stores in the country will feature integrated inventory and the “endless aisle” concept to enable customers to browse its collections and check product details and availability on a tablet, and have goods from other stores delivered to their doorstep.
The tablets will also be used to provide personalised recommendations based on purchase history and to inform customers about new products and styles. In addition, shoppers will be able to skip queues at tills by using the assisted checkout feature.
Mango executive vice president Daniel López said: “This is the beginning of an expansion plan in India that will cover the next five years. We have an excellent relationship with Myntra and their expertise has allowed us to reach virtually every corner of India and increase our customer base exponentially as a result.”
Founded in 1984, Mango now has a store network of close to 800,000 square metres in 110 countries.
