Joules to open shops at Centre Parc villages
Joules has embarked on a new partnership with Center Parcs in which it will open six stores at Center Parcs holiday villages across the UK and Ireland this spring.
The first store will launch at Center Parcs Woburn Forest in Bedfordshire on 12 April. The stores will offer menswear, womenswear and childrenswear collections including the brand’s outdoors-inspired Right as Rain range. Guests will be able to use Joules’ click-and-collect service to pick up their shopping during their break and the shops will all feature experiential areas to enable the retailer to host family oriented events.
Joules said the partnership will provide more opportunities for new and existing customers to engage with its brand and products.
Nick Jones, chief executive of Joules, said: “We’re thrilled to be bringing the Joules brand to Center Parcs from this spring. The partnership between two outdoor loving, family-focused lifestyle brands has significant potential and supports Joules long-term strategy to develop its brand presence in line with its customers’ evolving lifestyles and increase its customer base.”
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