Joules to launch takeback and resale programme
Fashion lifestyle brand Joules is launching a takeback and resale programme called ‘Joules ReWear’.
The retailer is partnering with clothing platform Reskinned on the initiative.
Joules customers will be able to return items for a discount off new products. Accepted items will include pre-loved Joules clothing, footwear or accessories, in any condition, for rehoming or responsible recycling through takeback technology behind the Joules website. They will then collect a voucher to receive money off their next purchase with the brand.
Returned items will be re-sold ‘good as new’, or otherwise repurposed or exported.
Ruby Fowler, corporate social responsibility manager at Joules, said: “We recognise the huge importance of doing what we can to reduce waste and improve the circularity of our industry, and Reskinned’s efforts align closely with our own strategy and our wider Responsibly Joules framework. This sits at the heart of everything we do, and will continue to be critical as we work hard to deliver value for all our different stakeholders into the future.”
Nick Jones, chief executive at Joules, added: “Our products have always been high quality, making them perfect for hand-me-downs, but through this partnership we are delighted that we will now be able to offer our customers another, sustainable way to trade the items that they’ve loved for a long time.”
