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Joules sponsors award at New Designers exhibition

Joules, the premium lifestyle fashion brand, is to sponsor an award at the 2017 New Designers exhibition. The company said the ‘New Designers Joules Award’ will… View Article

FASHION

Joules sponsors award at New Designers exhibition

Joules, the premium lifestyle fashion brand, is to sponsor an award at the 2017 New Designers exhibition.

The company said the ‘New Designers Joules Award’ will be awarded to a 2017 graduate who demonstrates an understanding of the basic tradition of colour and print but also brings a fresh approach. Joules will be looking for work that is “eye-catching and fun”, and combines original thought with a commercial approach.

With judges including Chloe Ward, Laura Douglas, Lucy Lawrence, Jo Roberts and Kristina Cartwright, the winner will be awarded a £500 cash prize and a two-week paid work placement. This will include a commercial portfolio review with Joules’ senior design team and the opportunity to design a mural at Joules’ Wells Beach pop-up store.

Held every summer, New Designers brings together education, consumers and the industry to celebrate and recognise the next generation of graduate designers.

Laura Douglas, Joules head of concept, said: “We’re delighted to be sponsoring an award for the exhibition. Over the years the exhibition has proved pivotal in helping us to find brilliant up and coming designers that have gone on to work with us for many years, so it’s great to give something back.”

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