Joules launches first men’s formalwear collection
The Joules lifestyle fashion brand has launched its first ever men’s formalwear collection as it looks to extend its product offering into new categories.
Coinciding with the brand’s 30th birthday year, the collection will be sold exclusively through Next’s website from this month.
The collection comprises a range of suits, jackets, trousers, shoes, shirts, ties and pocket squares with garments featuring signature details such as engraved corozo buttons and printed linings that have been hand-drawn by the Joules in-house print team.
Many of the items are made from British tweeds and worsteds from the mills of Alfred Brown and Abraham Moon and Sons.
While prices for jackets start from £199, full suit prices will start from £249.
Earlier this month, Joules reported that its group revenue climbed by 17.2% to £218 million in the year to 26 May. It also said that full year pre-tax profit will be at the upper end of analysts’ expectations. Trade in the year was boosted by strong online sales.
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