THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
John Lewis to make biggest own brand launch to date

John Lewis is to make its biggest own brand launch to date with a new womenswear collection called “John Lewis & Partners”.  Created in-house by the… View Article

FASHION

John Lewis to make biggest own brand launch to date

John Lewis is to make its biggest own brand launch to date with a new womenswear collection called “John Lewis & Partners”. 

Created in-house by the John Lewis design studio team, the collection includes 300 designs.

The move is part of the retailer’s plans to build a £500 million own brand fashion business, and for half of its products to be either own brand or exclusive.  

The first collection will go on sale on 4 September and will include womenswear pieces, handbags and accessories.  

Christine Kasoulis, fashion buying director at John Lewis, said: “This launch is our most significant investment in fashion to date and  builds on the successful launches of our stand-alone brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination.”

To grow its own brand business, John Lewis has made its largest ever investment in product development roles by recruiting 50% more designers and 70% more technologists.

The new fashion collection will be available in sizes 8 to 20 and prices will range from £10 for a cotton jersey tank to £250 for a cashmere coat.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News