Joe Browns celebrates strong sales in run-up to Christmas
Joe Browns has reported 24% year-on-year growth in sales for the this year’s autumn/winter season.
Sales of women’s coats and jackets climbed by over 32% from 10 August to 10 December while menswear sales increased by over 28%. Other top performing categories included women’s footwear, accessories for men and women, and loungewear.
The retailer said it has stuck to its policy of not discounting its current season products outside of its two end of season sales. The company will now be going into its next sale period, beginning on Christmas Eve, 5% up on budget.
Simon Brown, founder and managing director of Joe Browns, said: “I know it’s very difficult out there. Our current position has been part of a five-year investment plan which we are confident will see our success continue long-term.
“Being privately owned, we don’t have to answer to banks or shareholders, so we have no need to discount in a panic. We have confidence in our strong product range which offers great value for money and the brand is real. It is from our hearts and we live and breathe it.”
The season’s success follows on from a record financial year for the business.
Looking ahead, Brown said: “We’ve got some really exciting opportunities in the pipeline, including range extensions, more retail premises, exciting licencing deals, expansion of our headquarters and we’re soon re-platforming our website for a better customer experience.”
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