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Jack Wills hires chief marketing officer

Lifestyle fashion brand Jack Wills has appointed Claire Waugh as its chief marketing officer. Due to join the business next month, Waugh has worked with Burberry… View Article

FASHION

Jack Wills hires chief marketing officer

Lifestyle fashion brand Jack Wills has appointed Claire Waugh as its chief marketing officer.

Due to join the business next month, Waugh has worked with Burberry since January 2014 as director of marketing for fashion and beauty.

Her prior roles include director of strategic programmes for EMEA at the Starbucks coffee chain.

In her new position, Waugh will report directly to Jack Wills founder and chief executive Peter Williams. Her responsibilities will include developing the brand across a growing omnichannel business.

Commenting on the appointment, Williams said: “Claire has the vision, talent and drive to help market the brand around the globe effectively to our many different customers and in a way which fits the unique brand DNA of Jack Wills.”

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