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In The Style unveils plans to float on AIM

Online fashion retailer In The Style has announced plans to float on London’s Alternative Investment Market. Founded by chief executive Adam Frisby in 2013, the company follows… View Article

FASHION

In The Style unveils plans to float on AIM

Online fashion retailer In The Style has announced plans to float on London’s Alternative Investment Market.

Founded by chief executive Adam Frisby in 2013, the company follows an influencer collaboration model where it works with different influencers on a long-term basis to collaboratively design, develop and promote branded fashion collections and drive customer sales.

In the year to 31 December, In The Style generated £41 million worth of net sales. It also grew its active customer base by 6% to 0.7 million in the period.

The admission is expected to take place on or around 17 March.

Frisby said: “We are delighted to announce our intention to float on AIM which marks an exciting new chapter in In The Style’s journey so far. We have a fast-growing customer base, a highly relevant brand and a pipeline or exciting initiatives. We are confident that we can build on our strong foundation to achieve our growth plans.”

In The Style has also announced that Nancy Cruickshank and Adam Bellamy will become non-executive directors of the business following the admission. Cruickshank is a technology specialist and currently a non-executive director of Flutter Entertainment and Allegro Group. Meanwhile, Bellamy is a non-executive director at Ten Entertainment Group and Loungers.

    

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