Hunter reports strong full year sales growth
Wellington boot brand Hunter achieved record revenues in 2018 with an increase of 9% to £113.8 million.
Adjusted EBITDA was up 54% to £10.6 million in the period.
The company said it enjoyed strong growth of 13% in the US, which is its largest market.
Revenue in its Asia Pacific region also increased by 13% after sales in Japan surged by 25%. Sales outside of key markets grew by 142%
Vincent Wauters, Hunter chief executive, said: “2018 represented a landmark year for the business and the ongoing delivery of our strategic vision. We have shown continued growth across key markets and channels, with anchors in North America, Europe and Asia. Our global e-commerce is thriving, we have an established multichannel distribution platform and we have successfully diversified our product offering.”
Hunter is currently pursuing a strategy of category diversification and full price sales of bags and apparel climbed by 50% in the year.
The company’s global brand search increased by 50% year-on-year, which Hunter partly attributed to successful collaborations.
Looking ahead, Wauters said: “We are excited with our progress and look forward to continuing to build the Hunter brand and business in 2019, the year in which we introduce strategic collaborations with brands as diverse as Stella McCartney and Peppa Pig. We are delivering against our long-term plan and vision to fulfil the brand’s very significant global potential.”
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