Hugo Boss launches new music platform
Hugo Boss has launched a new music platform to promote emerging talent.
Called Hugo Louder, the platform will provide artists with a stage to debut their music and speak out about what matters to them. The monthly series will also feature live performances and exclusive interviews.
The fashion brand previously made a foray into music in 2102 with the launch of Hugo Tracks, which showcased bands and acts from the electronic music scene. In more recent years, it has developed a partnership with singer-songwriter Liam Payne.
Lüder Fromm, director of global marketing and brand communications at Hugo Boss, said: “The long-standing relationship between Hugo and music runs deep. We, at Hugo, believe in music and fashion as cultural statements of self-expression. With the latest project, we want to provide a platform to the voices of the future, inviting artists and the audience around the world to our unfolding brand adventure.”
