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Hugo Boss appoints chief sales officer

Fashion brand Hugo Boss has hired Oliver Timm as chief sales officer. From 1998, Timm worked with PVH Group where he held a variety of management… View Article

FASHION

Hugo Boss appoints chief sales officer

Fashion brand Hugo Boss has hired Oliver Timm as chief sales officer.

From 1998, Timm worked with PVH Group where he held a variety of management roles. His most recent position was chief commercial officer at PVH Euriope.

In his new role, he has joined the company’s management board and will be responsible for delivering a premium shopping experience for Hugo Boss customers across all consumer touchpoints including retail, wholesale and ecommerce. This will include the digitalisation of the company’s distribution activities to help expand the group’s online offering, making hugoboss.com a truly digital flagship store, and applying a full mobile-first approach.

Timm said: “I am absolutely thrilled to be a part of Hugo Boss and tap the full potential of our brands in the years to come. From now on, we will put the customer at the centre of everything we do and think more than ever before about creating the best brand experiences. In doing so, we will inspire even more people with Boss and Hugo and drive long-term, sustainable growth for our company.”

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