THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Future of Retail Marketing 2020
Omnichannel Transformations Conference 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
Omnichannel Futures Conference 2021
The Omnichannel Journey
Optimizing Workforce Management
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M teams up with cult brand Eytys on unisex fashion range

H&M has embarked on a collaboration with fellow Swedish fashion brand Eytys on a unisex fashion collection. The Eytys x H&M line will feature genderless shoes,… View Article

FASHION

H&M teams up with cult brand Eytys on unisex fashion range

H&M has embarked on a collaboration with fellow Swedish fashion brand Eytys on a unisex fashion collection.

The Eytys x H&M line will feature genderless shoes, clothing and accessories for adults and children, all of which have been designed in collaboration with the H&M in-house team. The collection will be available online and in selected stores worldwide from 24 January.

Ross Lydon, acting head of menswear design at H&M, said: “With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders. The collection is all about proportions – creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence.”

The range includes sneakers, shoes and boots in leather, suede and cotton canvas as well as jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. In addition, all the shoes have the distinctive Eytys sole.

H&M said each pair of shoes will come with a custom-designed box featuring a unique artwork by painter Zoe Barcza.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Now online, please register for details
The Future of Retail Marketing for Customer Engagement
Omnichannel Transformations Conference 2020
Omnichannel Transformations Conference 2020
8 July 2020
Online Meeting
Providing a smooth and seamless consumer journey 8 & 9 July 2020
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2021
Omnichannel Futures Conference 2021
3 February 2021
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
The Omnichannel Journey
The Omnichannel Journey
1st July 2020
Online Webinar
Using payments to enhance the shopping experience for everyone
Optimizing Workforce Management
Optimizing Workforce Management
October 1
Online Meeting
Optimizing Workforce Management Webinar 2020 - Partnered by Logile