H&M opens first location and new concept store in Beverly Hills
H&M has opened its first location in Beverly Hills in Los Angeles.
Situated at 370 North Beverly Drive, the new concept store offers a selection of elevated H&M womenswear and accessories, as well as special collections such as the H&M Studio Holiday line that has been inspired by the glamour of the 1980s.
The launch also marks the debut of the H&M Pre-Loved range in Los Angeles through a partnership with Wasteland.
Developed by H&M’s in-house architecture team, the space blends Scandinavian minimalism with California’s art deco heritage. Features include the store’ s original open wood ceiling, stucco-textured walls, and travertine stone accents as the brand looks to create a gallery-like environment.
Subscribe to TRBJörgen Andersson, chief creative officer at H&M, said: “With this new concept store in Beverly Hills, we’ve created more than a destination – we’ve created an experience.
“With a curated assortment and elevated interior features, and introducing our pre-loved concept, the store is a space where fashion is playful, personal and connected to culture.”
