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H&M offers US customers new way of shopping

H&M is offering customers in the US the opportunity to buy its fashion items straight off Instagram. The move is part of H&M’s strategy to improve… View Article

FASHION

H&M offers US customers new way of shopping

H&M is offering customers in the US the opportunity to buy its fashion items straight off Instagram.

The move is part of H&M’s strategy to improve the shopping experience for customers both in its physical stores and online. The company is also rolling out a range of new digital features and services.

Sara Spännar, head of marketing and communications at H&M, said: “We are excited to be part of this launch and to offer US customers the possibility to buy our products straight off Instagram. We believe this is a great way to offer fashion fans an inspiring and convenient shopping experience. Instagram is such an important channel and we look forward to exploring this new way of shopping.”

Interested in discovering what other retailers are doing to improve the shopper experience in these difficult times? Then why not attend the Retail Customer Engagement Conference on 5 June. Retail Bulletin readers can attend for the half price rate of £125 when using the discount code RETAILER50.

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