H&M introduces new layer of product transparency
Fashion retailer H&M is to make the origin of its garments more transparent by sharing on its website details such as production country, supplier names and factory names and addresses, as well as the number of workers in the factories.
In addition, customers can find out more about the materials used to make specific garments.
While the information will be made available for all garments, the retailer said the majority of H&M Home interior products sold on its website will also be covered by the transparency layer.
Isak Roth, head of sustainability at H&M, said: “We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry.”
As well as seeing the information on H&M’s website, customers can also access the details when shopping in-store by using the H&M app to scan the price tag on a product.
