H&M collaborates with Toca Life on kidswear collection
H&M has collaborated with kids’ app series Toca Life on a new capsule collection for children.
The range includes jersey tops, sweatshirts, dresses and tracksuits where all of the cotton is 100% sustainably sourced. There is also a range of shoes and accessories featuring interactive prints and textures such as reversible sequins, foil prints and 3D applications.
Designed by H&M’s Kids in-house team, the range will be available from 8 August both online and in all H&M stores stocking kidswear lines.
Sofia Löfstedt, H&M’s assortment designer for kids, said: “With a sense of discovery and playfulness, we wanted to convey that feeling of Toca Life: the humour, quirkiness, interactivity and creativity. Each piece in the collection is not only a form of self-expression for a child – and physically allows them to move freely and comfortably – but also an encouragement to think that the possibilities in everyday life are limitless.”
H&M is also launching a drawing competition where H&M loyalty club members have the chance to design a Toca Life character to be featured in the Toca Life: World app.
