H&M collaborates with Giuliva Heritage
H&M has collaborated with luxury Italian brand Giuliva Heritage on a new women’s fashion collection.
Known for its flawless tailoring, the company is led by husband and wife team Margherita Cardelli and Gerardo Cavaliere.
Working with H&M, the couple has created a modern take on Italian heritage with a collection made from materials from more sustainable sources. Items include traditional shirts, tailored blazers and contemporary trench coats made from recycled wools, recycled polyester and organic cottons. The collection will be available online and in selected stores worldwide from 3 September.
Maria Östblom, head of design womenswear at H&M, said: “We are thrilled to collaborate with fine tailoring experts Giuliva Heritage. Inspired by classic menswear designs, both our teams were excited to create accessible and timeless pieces for the modern woman. With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation.”
