H&M collaborates on loungewear collection with poet Yrsa Daley-Ward
H&M has collaborated on a new collection with writer, performer and storyteller Yrsa Daley-Ward.
The collection comprises a range of loungewear items made from more sustainably-sourced materials that also feature a range of Daley-Ward’s quotes.
The clothing will launch worldwide in selected stores and at hm.com from 11 February, although a limited selection has already been made available online.
Key pieces include longline bermuda shorts with a co-ordinated slogan sweatshirt, oversized t-shirts, seamless crop-tops and a drop-shoulder hoodie.
Maria Östblom, head of design womenswear at H&M, said: ”We were so inspired by Yrsa Daley-Ward’s strong and powerful poems, which so beautifully address self-worth and self-empowerment. H&M shares these ideals and it was a priviledge to work together on a collection that champions such positive values.”
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