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Happy Socks names new chief executive

Happy Socks has promoted Emil Viklund to the position of chief executive. He will replace Steven Gardener who is leaving to pursue other interests, although he… View Article

FASHION

Happy Socks names new chief executive

Happy Socks has promoted Emil Viklund to the position of chief executive.

He will replace Steven Gardener who is leaving to pursue other interests, although he will remain with the business until March in an advisory capacity.

Viklund was previously chief financial officer at Happy Socks and prior to that held the same role at Bonnier News. His previous roles also include being a senior analyst at McKinsey & Co.

Christian Beck, chairman of Happy Socks, said: “In his work as CFO, he has proven that he will bring a great mix of leadership, operational experience and passion for innovation to the role. As part of the management team, he displayed significant drive and energy as he has been a key contributor to the future strategy of Happy Socks.”

Happy Socks operates 135 stores across the world.

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