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Guess to open flagship store at Liverpool ONE

Guess, the lifestyle and fashion brand, is to open its first store in the North West on Liverpool ONE’s Paradise Street. Due to open in the… View Article

FASHION

Guess to open flagship store at Liverpool ONE

Guess, the lifestyle and fashion brand, is to open its first store in the North West on Liverpool ONE’s Paradise Street.

Due to open in the spring, the 5,000 square foot flagship will be one of only a handful in the UK to stock the complete Guess collection. This will include denim for men and women, as well as products such a watches, sunglasses, footwear, and the Guess kids and Marciano ranges.

Victor Herrero, chief executive of Guess, said: “Liverpool ONE has a reputation for being very fashion forward and at the heart of a city that has a unique sense of style, both of which made it an obvious choice for a GUESS flagship. Confirming that decision was the growth on Paradise Street, where we are joining a collection of complementary brands that marks out Liverpool ONE as very distinctive, not just in the region, but the UK as a whole.”

The signing of Guess follows the opening of other regional flagships on Paradise Street including Jack Wolfskin, Lindt, Smiggle and Urban Decay. The five new international retailers total almost 11,000 square feet of fashion and lifestyle floor space.

Miles Dunnett from Grosvenor Europe, said: “The momentum behind Paradise Street continues with Guess, an excellent new addition to Liverpool ONE’s line-up of international brands. Liverpool is highly regarded as one of the most fashion conscious cities in Europe and Guess cements Liverpool ONE’s position as a prime retail and leisure destination.”

In 2016 Liverpool ONE’s footfall reached 29 million while sales grew by 8% compared to 2015. More than 20 brands opened in Liverpool ONE last year including new regional flagships for Victoria’s Secret’s, Apple, Rolex, Lindt, Smiggle and Cosy Club.

In addition, JD Sports is planning to double the size of its store on Paradise Street to create a 40,000 square regional flagship, whilst Superdry is relocating to South John Street into a new 10,000 square foot store.

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