Good For Nothing acquired by Whispering Smith
Streetwear brand Good For Nothing has been acquired by UK fast-fashion wholesale importer and supplier, Whispering Smith.
Created 10 years ago by the then 18-year-old student Jack Mcleish, Good For Nothing is now a global brand whose clothing is sold through a range of high street and online retailers, including the likes of ASOS, Zalando and JD Sports.
Despite the challenges of the Covid-19 pandemic, Good For Nothing saw strong growth in online sales in 2020, especially in the category of womenswear.
Commenting on the acquisition, Mcleish said: “Since day one, our USP has been about ‘affordable luxury’, combining key trends, quality and affordability. I always believed passionately in the potential of GFN, which is why back in 2016, I turned to Whispering Smith for help with production and distribution.
“Being under the umbrella of Whispering Smith has sky-rocketed the GFN from a successful, but relatively niche independent fashion label, to a recognisable, international high street presence.”
This year, Good For Nothing’s fulfilment and warehouse space will be relocated to Whispering Smith’s warehouse in Manchester.
Mcleish added: “In 2021 we look to scale up our online marketing combined with a larger and faster product offering across menswear and womenswear. Outerwear is a fundamental area for us, and we continue to elevate this category to become the ‘go to’ outerwear brand.”
