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Frasers Group commits to “future without fur”

Frasers Group, owner of House of Fraser, Sports Direct and luxury retail chain Flannels, has pledged to go fur-free. According to Humane Society International (HSI), Frasers… View Article

FASHION

Frasers Group commits to “future without fur”

Frasers Group, owner of House of Fraser, Sports Direct and luxury retail chain Flannels, has pledged to go fur-free.

According to Humane Society International (HSI), Frasers Group has informed its suppliers it will stop purchasing fur products, a move that will take effect on shop shelves this coming season (autumn/winter 2023).

The global commitment was announced by Frasers Group chief executive Michael Murray at the company’s AGM. The retailer had previously had a fur ban in place until the company was taken over by Mike Ashley in 2018.

Announcing what it describes as its “long-term commitment” away from fur, Frasers Group will work with HSI/UK to phase out as soon as possible its existing inventory of garments containing fur. It also pledged further updates on progress towards a date from which consumers can be assured Frasers Group’s stores will be free of fur.

Frasers Group has over 1,500 stores globally, including fashion retailers such as Flannels, House of Fraser, Sports Direct, Cruise and 18 Montrose.

The announcement signifies the accelerating decline of the fur trade and adds further pressure to the few remaining fashion brands that continue to sell fur to follow suit.

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