Frasers Group acquires Sneakerboy for undisclosed sum

Frasers Group has acquired the Sneakerboy luxury footwear retailer out of administration.

The Australian company collapsed earlier this year after experiencing short term financing difficulties.

Sneakerboy was founded in 2013 by Chris Kyvetos who was creative director until he left in 2017. The company sells brands such as Adidas, Dior, Nike, Alexander McQueen and Valentino.

Michael Murray, chief executive of Frasers Group, said: “We are pleased to have acquired the luxury streetwear retailer Sneakerboy. The acquisition further strengthens and diversifies the group’s luxury proposition, while securing the future of Sneakerboy and allowing the streetwear retailer to benefit from Frasers Group’s expertise in this sector.”

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