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Fiona Firth promoted to managing director role at Mr Porter

Yoox Net-a-Porter has promoted Fiona Firth to the position of managing director of Mr Porter. Firth joined Mr Porter in 2016 as buying director and during… View Article

FASHION

Fiona Firth promoted to managing director role at Mr Porter

Yoox Net-a-Porter has promoted Fiona Firth to the position of managing director of Mr Porter.

Firth joined Mr Porter in 2016 as buying director and during her time with the business has launched exclusive capsules collections from Gucci, Prada, Saint Laurent, Brunello Cucinelli, Tom Ford and Balenciaga as well as the Mr Porter ‘Made in’ series. She has also played a key role in the launch of the Mr P. ready to wear private label and overseen Mr Porter’s expansion into categories such as luxury watches and lifestyle.

Reporting to Alison Loehnis, president of Yoox Net-a-Porter’s luxury division, Firth will also be responsible for driving Mr Porter’s development plans.

Prior to joining Yoox Net-a-Porter, Firth worked in senior leadership positions in menswear buying at River Island, Harvey Nichols and Harrods.

Federico Marchetti, chairman and chief executive of Yoox Net-a-Porter, said: “Fiona has demonstrated she knows what our luxury customers want, and how to bring this to life in partnership with the world’s best luxury brands. Mr Porter is the clear leader in curated, online, luxury menswear and I am extremely excited about its future under her management.”

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