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Ellie Goulding to launch  shoe collection with Deichmann

Singer-songwriter Ellie Goulding is to launch a shoe collection with footwear retailer Deichmann. Available from 1 March, the “Ellie Goulding for Deichmann” collection will include sneakers,… View Article

FASHION

Ellie Goulding to launch shoe collection with Deichmann

Singer-songwriter Ellie Goulding is to launch a shoe collection with footwear retailer Deichmann.

Available from 1 March, the “Ellie Goulding for Deichmann” collection will include sneakers, ethnic sandals, heels, wedges, espadrilles and mules. Featuring bright colours, extravagant shapes, individual trims and studs, the range has been inspired by the motto “Rock your Look”.

Commenting on the collection, Goulding said: “Launching a collection of my own gives me the opportunity to express my style. My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up.”

The range is being promoted through an accompanying campaign shot by celebrity photographer Louie Banks with styling handled by Cher Coulter who has worked with stars such as Rosie Huntington-Whitley, Kirsten Dunst and Demi Moore.

The TV campaign was directed by Emil Nava who has created music videos for the likes of Rihanna, Selena Gomez, Calvin Harris and Ne-Yo.

In the UK, the shoes will be priced between £17.99 and £29.99. The collection will be sold in 21 European countries in Deichmann Group stores and online.

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