THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Dr Martens signs leases for new concept store and head office in Camden

The Dr Martens footwear brand is to open a new concept store and upgrade its existing European headquarters in London’s Camden Town. A ten-year lease has… View Article

FASHION

Dr Martens signs leases for new concept store and head office in Camden

The Dr Martens footwear brand is to open a new concept store and upgrade its existing European headquarters in London’s Camden Town.

A ten-year lease has been agreed with Camden Market owner Market Tech across two floors covering 23,470 square feet of office space in Camden Wharf. Following a new fit out of the office, which will also house the brand’s London showroom, Dr Martens will bring together staff from its three existing offices in Camden Town to the new canal-side location.

Dr Martens has also leased the recently restored and Grade II listed Tack Building within Stables Market which it says will house one of its most innovative stores to date. Created in partnership with music amplification specialist Marshall, the store will include a music space with a curated programme of events, as well as Dr Martens’ first permanent in-store footwear customisation area. In addition, an on-site heritage centre is planned featuring a unique virtual reality experience.

Steve Murray, chief executive of Dr Martens owner Airwair International, said: “It was important to us that our new location gives us the opportunity to stay connected to the people who wear our product and who embrace the diversity and individuality our brand represents. In that sense, Camden Town is truly the perfect choice and we’re delighted to have found such a fantastic location.”

Charles Butler, chief executive of Market Tech, added: “Dr Martens is a British fashion institution that already has strong links with the area. The fact that Dr Martens has chosen to support its ambitious growth plans and pioneer an experiential new retail format in Camden is a strong endorsement of what the area has to offer.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY