Desmond & Dempsey to launch first pop-up store
Luxury sleepwear brand Desmond & Dempsey has selected London’s Mercer Walk for the opening of its first pop-up shop.
The 3,000 square foot store will be open from 31 May until 11 June and will stock a range of specialty items including Desmond & Dempsey’s limited-edition capsule ‘Editions of 104’, its new ‘Le Jardin’ collection and the brand’s ‘Originals’ range.
The pop up will aim to bring the spirit of a Moroccan Souk to London. In addition to being a retail outlet, it will also offer a range of ticketed activities including yoga, terrarium planting, and life drawing. Designed by stylist Natalie Brim and created in collaboration with House of Killik Clapham, the retail space will be part shop, part garden, part event space and part weekend supper club with food provided by Le Bab.
Molly Goddard, co-founder of Desmond & Dempsey, said: “We were looking for a location for our first store in the UK, in the heart of the West End. Following our concession’s success in Liberty’s, Mercer Walk is the perfect position to further our brand and we are excited to open the store and launch our new product range within a truly Moroccan experiential environment. The pop-up isn’t really about the PJ’s, it’s about the mood and senses of a Sunday.”
The signing of Desmond & Dempsey follows the previous pop-up letting to luxury interior brand Swoon which was its biggest and most central pop-up store in London to date. New addition Temper has recently opened at Mercer Walk and Le Bab’s second restaurant is set to launch early this summer.
Simon Taylor, property director at The Mercers’ Company, added: “The Mercers’ Company look to attract high-profile and designer brands and Desmond & Dempsey’s choice to launch their UK pop-up, within Mercer Walk cements the appeal of the destination for retailers. The immersive activities alongside the retail offer adds to the experience for our visitors.”
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