David’s Bridal enters administration
David’s Bridal has entered administration hours after its owner filed for bankruptcy.
The news follows the recent announcement by the US retailer that it was to lay off more than 9,000 employees.
In a statement, the retailer said the business will continue to operate as normal with its stores staying open and its online platforms, including its Pearl platform and vendor marketplace will remaining “available and accessible to brides.” It will also continue to honour gift cards, returns and exchanges at this time.
In the UK, David’s Bridal has stores in London, Glasgow, Birmingham and Watford.
The retailer is continuing to explore a potential sale of the business.
James Marcum, chief executive of David’s Bridal, said: “Over the last several years, we have taken meaningful strides in our transformation to fulfil the needs of the brides of today and tomorrow.
“We have successfully modernised our marketing and customer interaction processes and driven our retail service levels to best in class.
“Nonetheless, our business continues to be challenged by the post-Covid environment and uncertain economic conditions, leading us to take this step to identify a buyer who can continue to operate our business going forward.”
