Crew Clothing joins ‘Brands at M&S’ platform
Crew Clothing Company has become the latest fashion retailer to join Marks & Spencer’s ‘Brands at M&S’ platform.
The move is part of the retailer’s plans to grow its omnichannel offer and expand its presence on the UK high street.
Over 200 Crew Clothing products are now available online at marksandspencer.com, including pieces from its new spring/summer 2023 collection.
The range is split evenly between menswear and womenswear and the retailer said there is scope for childrenswear and its new golf collection to be added in the future.
David Butler, Crew Clothing chief executive, said: “Our partnership with British retail stalwart Marks & Spencer represents a significant opportunity for Crew Clothing to further increase its brand exposure and reach new customers. We are always looking for new ways to make shopping with Crew Clothing even more accessible and look forward to working with Marks & Spencer as we continue to grow.”
Richard Price, managing director of clothing & home at M&S, added: “We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy. We’re delighted to welcome Crew Clothing to our Brands at M&S platform – which is now home to over 50 carefully curated partners.”
Crew Clothing’s other online third-party partnerships include John Lewis, Next and Very.
The retailer has spent the past year investing in its online presence and digital capabilities while growing its store estate. It has recently announced that it will be opening as many as 40 more stores in the UK over the next three years to bring its total store estate close to 150 outlets.
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