Converse to open store at London Designer Outlet
US footwear brand Converse is to open a store at the London Designer Outlet at Wembley Park.
Owned by Nike, the brand is famous for its All Star sneakers. The shop will be its first physical store in the UK.
The outlet centre has also announced that Dr Martens has signed a long-term lease for a 1,350 square foot unit following the success of a pop-up trial store. Meanwhile, Vans is taking a 1,800 square foot shop.
Christine Grace, Realm’s leasing director for LDO, said: “Converse and Vans are great additions to the range of top brands LDO offers and we’re proud to be the centre of choice for Converse’s first-ever store in the UK. Furthermore, the move from temp-to-perm by Dr Martens shows the confidence top brands have, not only with this location but also with an urban outlet option as part of their go-to-market mix.”
Quintain owned LDO said overseas tourists are increasingly seeing the outlet centre as an important part of their trip to London. Tax-free sales rose by 36.8% year-on-year in the first five months of the year. Of the visitors from outside of the EU, some 22.6% were from China, Hong Kong and Taiwan.
Other brands at the centre include the likes of Superdry, Jack Wills, H&M, Gap, Lee Wrangler, Kurt Geiger, M&S, Guess and Hamleys.
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