Canada Goose accelerates expansion into footwear with new hire
Canada Goose has appointed Adam Meek to the new role of general manager of footwear and accessories.
Meek will lead the ongoing development and execution of the company’s global footwear strategy and also oversee its accessories collection.
Dani Reiss, president and chief executive of Canada Goose, said: “Now with all of the pillars in place and our strategy crystalised, we’ve never been closer to bringing our long-term vision for footwear to life. Bringing Adam on board is a key part of making Canada Goose footwear a reality, which we are committed to executing in the right way, at the right time. Adam’s entrepreneurial spirit, passion for footwear, and deep expertise in product development and global product management make him perfectly suited for this dynamic new role.”
With 20 years’ experience in the footwear category, Meek previously held leadership positions with brands such as Nike and Lacoste Footwear. His most recent role was senior vice president of product at Sperry–Wolverine Worldwide, where he led global product teams in footwear.
Meek said: “My career in the global apparel and footwear industry has taken me to Europe and North America, and I’ve witnessed first-hand the incredible global strength of the Canada Goose brand. I believe Canada Goose has an incredible opportunity in footwear and I’m excited to join the team and help define and develop this category in a way that no other brand has before.”
He will report to Woody Blackford, executive vice president for product, who joined the company late last year to lead its global product strategy.
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