FASHION RETAIL NEWS UK
Burberry reveals hosts for livestreamed fashion show
17 September, 2020 | by Angela Beevers
Burberry has revealed that the hosts for its livestreamed Spring/Summer fashion show on 17 September are Erykah Badu, Rosalía, Steve Lacy and Bella Hadid.
The luxury brand had previously announced that it would be partnering with Twitch to livestream the show using the service’s Squad Stream functionality.
The four Burberry hosts will simultaneously stream the show together live to give virtual guests the ability to view multiple perspectives all at once and to converse through Twitch’s chat function.
Burberry said the Twitch collaboration marks the next step in its journey to increase engagement with its community through curated content and experiences.
