FASHION RETAIL NEWS UK
Burberry launches Google Lens powered pop-up experience
12 December, 2019 | by Angela Beevers
Burberry has launched a Google Lens powered digital pop-up experience in the Brick Lane area of London as part of its Christmas ‘What is Love’ campaign.
The luxury brand has placed three large Burberry porcelain fawns in glass vitrines in an industrial space at Ely’s Yard. By scanning one of the glass boxes with the Google Lens app, users are able to see an aerial live feed of themselves on their phone, captured by a camera suspended 35 metres above them.
Participants can then take a screenshot of themselves with the fawns to post on their social platforms.
The pop-up is open to the public until 15 December.
