THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Omnichannel Futures 2025
Retail HR Central 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Burberry launches first online game

Luxury fashion brand Burberry has launched its first online game as it looks to engage more with younger shoppers.. Called B Bounce, the game sees players… View Article

FASHION RETAIL NEWS UK

Burberry launches first online game

Luxury fashion brand Burberry has launched its first online game as it looks to engage more with younger shoppers..

Called B Bounce, the game sees players race a deer-shaped character to the moon using supercharged Thomas Burberry monogram puffer jackets.

The game has been launched at the same time as Burberry’s new puffer jacket collection.

Players compete for special B Bounce prizes with the winners awarded custom made GIFs and virtual Burberry puffer jackets edited onto a digital picture of their choice. The first prize is a real jacket from the new Burberry puffer collection.

Mark Morris, senior vice president of digital commerce at Burberry, said: “We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way.”

Subscribe For Retail News