Burberry launches first online game
Luxury fashion brand Burberry has launched its first online game as it looks to engage more with younger shoppers..
Called B Bounce, the game sees players race a deer-shaped character to the moon using supercharged Thomas Burberry monogram puffer jackets.
The game has been launched at the same time as Burberry’s new puffer jacket collection.
Players compete for special B Bounce prizes with the winners awarded custom made GIFs and virtual Burberry puffer jackets edited onto a digital picture of their choice. The first prize is a real jacket from the new Burberry puffer collection.
Mark Morris, senior vice president of digital commerce at Burberry, said: “We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way.”
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