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Burberry first quarter sales boosted by strength in China

Luxury brand Burberry has reported a 3% increase in underlying retail revenue to £478 million in its first quarter. In the three months to 30 June,… View Article

FASHION RETAIL NEWS UK

Burberry first quarter sales boosted by strength in China

Luxury brand Burberry has reported a 3% increase in underlying retail revenue to £478 million in its first quarter.

In the three months to 30 June, comparable sales rose by 4% as strength in mainland China drove improved, mid single-digit percentage growth in the Asia Pacific region. There was also high single-digit percentage growth in its EMEIA region, led by strength in the UK.

The brand continued to grow its online sales and mobile transactions now represent 40% of the sales mix.

Marco Gobbetti, Burberry’s recently appointed chief executive, said: “I am delighted to have started as Burberry CEO. We are pleased with our performance in the first quarter, while mindful of the work still to do. This is a time of great change for Burberry and the wider luxury industry. I look forward to building on the foundations Christopher and the team have put in place and creating new energy to drive growth.”

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