Boohoo unveils first customer collection
Boohoo has unveiled its first ever customer edit following the #coupleupwithboohoo competition on social media.
The lucky winner was 21-year-old Reni Ruta, a model from London, who entered the competition via Instagram.
The 40 piece edit comprises a range of blazers, jackets, co-ordinates and statement trousers. Prices range from £10 to £60.
Boohoo will host an exclusive launch dinner in London to celebrate the collaboration and Ruta will take part in a full photoshoot with the retailer’s expert stylists. She will also be featured on a huge billboard going up on Manchester’s Princess parkway billboard, which will highlight the inspiration behind her entry.
Ruta said: “Having my own edit would mean the world to the little girl in me who grew up not seeing people like her on billboards. I would love to be an inspiration and role model for young girls like to show them that they’re beautiful and amazing no matter what their skin colour whilst doing this with a brand I love that supports diversity.”
