Boda Skins unveils growth plans
The Boda Skins leather jacket retailer is planning a number of new initiatives to boost growth.
The Manchester based business will be expanding into Asia, launching seasonal capsule collections and introducing a buy-back scheme to turn old jackets into reusable rucksacks in 2021.
The company has already had success in Europe, the US and Australia but is now working with a Chinese digital marketing company to raise its profile and increase ecommerce sales in Asia. It has recently raised £500,000 funding from Barclays and Funding Circle to accelerate growth in the region and to expand its product range and core technology.
Boda Skins has also appointed a new senior management team to support the growth plans. This includes Ashley Waring joining as managing director and Cameron Lee as finance director (pictured). Both will work alongside founder and chief executive Nathan Alexander. The company has also hired Laura Millington as head of product and creative, Rachel Davies as garment technologist and Mia Joel as global ecommerce assistant.
Alexander said: “We’re so lucky to have such talented new employees on board, with the experience and expertise to help us achieve our ambitions. We’ve had increased demand from Asia but haven’t launched fully there yet, so that will be our main focus for the remainder of the year and 2021.
“The whole team has been amazing in working through the pandemic and it’s testament to their hard work that sales have soared, despite the delays and challenges with global supply chains.”
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