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Bestseller launches The Founded multi-brand platform

Bestseller has launched a new multi-brand platform called The Founded that will replace its Bestseller.com website. The company said the new site will be a treasure… View Article

FASHION

Bestseller launches The Founded multi-brand platform

Bestseller has launched a new multi-brand platform called The Founded that will replace its Bestseller.com website.

The company said the new site will be a treasure trove of Bestseller brands and will also focus on its community through the inclusion of features, personalised content and inspiring product recommendations.

Bestseller chief executive and owner Anders Holch Povlsen said: β€œThe benefits of having strong partnerships with both established and new online partners are plentiful and we have therefore decided that our online store Bestseller.com should step back and make way for a new and exciting setup named The Founded.com. We are excited about this collaboration and we are confident that our current bestseller.com customers will like what they see.”

All current Bestseller.com customers looking for Bestseller products online will now be redirected from the Bestseller.com website to Thefounded.com.

Bestseller interim communications manager Morten Norlyk added: “We want to engage our audience even more and tell more captivating stories about our company, our ever-increasing work within sustainability, our many new digital projects and – naturally – also the vast career opportunities we offer both in Denmark and abroad.”

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